COVID-19 Response


The Dream Mask — Innovation During A Global Pandemic

In March, Day Dreamer Accessories was ready to launch The Original Dream Strap, the ultimate sleep accessory for travelers. Today, our planned launch is halted, and all travel discouraged in the face of a global pandemic. Government and health officials direct us to stay home as much as possible and maintain a physical distance of two metres from others. Airlines have cancelled all non-essential flights and cross-border travel is restricted. Air passengers are now required to wear protective face masks to reduce the spread of COVID-19. The Centre for Disease Control (CDC) recommends using masks to prevent respiratory droplets from being transmitted. The world has changed.

"Wearing a non-medical mask, even if you have no symptoms, is an additional measure that you can take to protect others around you in situations where physical distancing is difficult to maintain," states Chief Public Health Officer, Dr. Theresa Tam.

Our healthcare workers are facing a surge of COVID-19 patients requiring urgent care, and a critical shortage of personal protective equipment to keep themselves safe. With a limited supply of N95 and surgical masks available for frontline medical staff, governments plead to Canadian businesses to help produce masks. It is imperative that we have access to non-medical grade alternatives. Some companies are 3D-printing face shields. Some individuals are skillfully sewing masks in their homes. The Dream Mask is our affordable, eco-friendly response to this call to action. 

The Dream Mask is a reusable, reversible mask fabricated with bamboo rayon and Repreve® — made from recycled plastic water bottles and post-consumer substances. Repreve® is one of the most certified, earth-friendly fibres in the world. We know that while the virus jeopardizes our health, we cannot ignore the global climate emergency — climate change threatens our way of life and the survival of generations to come.

There is widespread speculation about when life will return to “normal” and how our lifestyles may be impacted. In the meantime, it is our responsibility to protect ourselves and each other by covering our noses and mouths with non-medical grade masks. If this is our new reality, why not wear face masks that are comfortable and give us peace of mind by protecting others? Who says we can’t be stylish while mindfully practicing physical distancing?

As news stories of local heroes roll in every day, we see that Canadians can be innovative, compassionate, wellness-focused, community-minded, and environmentally responsible — even in times of crisis. Day Dreamer Accessories wants to be an active part of the solution as we face the COVID-19 outbreak together. Helping others while protecting the environment is our priority. Please help us spread the word, not the virus!